Interactive prototype
The same product wearing two regulated industries — every screen, both worlds. Switch any time.
The same product and data, stripped to one decision at a time.
Wealth office
Arbor Wealth Partners
An 18-advisor multi-family wealth office — SEC marketing rule, performance-claim guardrails.
Law practice
Calloway & Birch LLP
A mid-size law firm — bar advertising rules, privilege, no outcome guarantees.
Internal · living
Why the prototype looks the way it does — kept in sync as it evolves.
Differentiation insights
The six competitive wedges (D1–D6) that drive every product decision, with the competitor gap table.
Employer vs employee onboarding split
What lives in employer onboarding vs the lightweight employee Brand Builder — and the justification for each.
Competitor & comparable research
Per-class gaps Orbitwell exploits, plus the full internal scan: 18 products across 4 categories mapped against our 7 modules.
Feature considerations — demo coverage
What the prototype covers today vs the full feature map — In-demo / Partial / Not-in-demo.
Feature considerations — full list
The complete, prioritized Feature Considerations sheet (module · feature · priority · votes).
Prototype roadmap & current state
The change units (C1–C7) with shipped / in-progress / planned status — the source of truth for what's live in the prototype.
Presenter guide — Gary & Laura's run orders
Both founders' demo scripts as ordered deep links into the product (per world), plus the Slack-nudge mockup artifact.