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Priya’s brand profile
Every draft and every verdict cites these by name — if one is wrong, change it here and the next one scores differently.
You’re on t3 · personal. Six months in, 34 posts, four of them personal. The soccer post is the deepest she's gone — T4 prompts stay parked until she reaches for them. Nothing deeper gets asked for until you reach for it.
What you told us
The onboarding answers — minutes, not hours. Everything downstream is built on these.
- What you want to be known forThe advisor who makes a boring plan sound like the win it isOnboarding module 1
- Topics you'll go to bat forRetirement income · behavioral coaching · why most people are richer in options than they thinkOnboarding module 1
- Personality traitsWarm, plain-spoken, lightly self-deprecatingLearned from 12 writing samples
- Posting comfortComfortable with client stories once anonymized; will not post about her kids by nameOnboarding module 2
- Style exemplarMorgan Housel — short paragraphs, one idea each, the point lastOnboarding module 1
- Role & bookSenior advisor · retirement income, 40 householdsImported from the firm directory
What it learned since
Nothing here was asked for. It came from what you wrote and what your audience did with it.
- What you refuse to sound likeA market commentator. She has no forecast and says so.Onboarding module 2
- Humor registerDry, at her own expense, never at a client'sLearned from 34 posts
- Sentence lengthShort. Two clauses maximum. Fragments allowed.Learned from 12 writing samples
- Signature pattern"The plan working looks like nothing happening" — saved week 7Learned from engagement
- Story capital · coachingCoaches her daughter's U12 soccer team. Six seasons. The losses are the good material.SMS prompt · Tue 7:32 PMnever shared
- Story capital · why this jobHer parents retired on a pension nobody explained to them. That's the whole reason she does this.Onboarding module 3never shared
How you sit in the firm’s range
Buttoned-upConversational
PunchyStoryteller
Data-firstPeople-first
StraightPlayful
Voice match · 82% → 96%
Not because you changed — because it kept learning what your audience responds to.
- Week 3Client-story posts outperformed your average 2.3×Story weight +12
- Week 5Posts translating one piece of jargon earned the most savesJargon-translation kept
- Week 6Concrete numbers in the first line confirmed by engagementKept & weighted
- Week 7"The plan working looks like nothing happening" saved as a signature patternNew template